2023 September 21
KOYORI ANECDOTES: KOYORI-‘TWISTED PAPER CORDS’
KOYORI’s brand name was named after a Japanese word meaning 'twisted paper cords' and is the main material of Mizuhiki, the durable and decorative paper strings traditionally used in Japan for wrapping gifts, especially on festive and ceremonial occasions. We are going to delve into the history behind “Koyori” and "Mizuhiki" in forthcoming chapters of the KOYORI ANECDOTES.
2023 August 22
PRODUCT STORY: MIAU TABLE
The Miau series started with armchairs which conceptualize a sculptural object made of solid wood, and the aim was to create something that feels incredibly pleasant to the touch. The table has a vigorous feeling appreciating fully the tactility of solid wood compared to the slim and sleek chair, however, sharing the same typology being contemporary. In addition, the sense of comfort and peacefulness when you touch the furniture can very well be equated with the experience and feeling you get when you gently caress a cat, as the name “Miau” symbolizes.
2023 July 26
THE MOVIE: KOYORI at 3daysofdesign
We are pleased to share with you our splendid memory of 3daysofdesign with a movie that includes the special presentation done by both designers. The movie discloses how the KOYORI project started and their appreciation and respect to Japanese craftsmanship.
Please also enjoy the atmosphere of the exhibition, where Japanese cultural elements blend in with classical Scandinavian architecture.
2023 June 30
KOYORI ANECDOTES: BRAND VISUAL IDENTITY
KOYORI’s brand identity including the logo, was formed under the watchful eye of the iconic British product and furniture designer, Jasper Morrison, in the role of Art Directing Advisor also co-designed by graphic designer Sebastian Fehr.
As a new brand, it was no doubt that executive director Koda was willing to appoint one of the most trusted designers for the logo design. He has been feeling a great sympathy for Jasper’s perceptions and the aesthetics of lines such as the combination of curves and straight lines that he has been creating over his career. In addition, having lived in Japan for quite a long time, Koda believed that Jasper had a strong affinity to Japan. Being a brand that aims to embody the true Japanese Aesthetics, it was a significant aspect.
2023 June 16
KOYORI at 3daysofdesign
Blessed with sunlight and fresh summer breeze of Copenhagen, we were honored to have welcomed many guests at our 3 daysofdesign exhibition.
KOYORI's space curated by GamFratesi presented an installation inspired by a Japanese house, divided into three spaces: The entrance where the Noren welcomes you, the rock Zen garden where the chairs were placed as sculptures, and the living space which showcased the new tables designed by both designers, surrounded by the wooden frame.
2023 May 11
KOYORI ANECDOTES: WHY CHAIRS?
KOYORI debuted in 2022 with 5 different models of chairs, each piece unique and full of character.
KOYORI is an alliance brand formed by leading Japanese furniture manufacturers, each one of them bringing their own manufacturing peculiarities.
The two manufacturers who participated in the project for the launch, specialize respectively in solid bentwood furniture and molded plywood and both have long histories and knowledges in producing excellent dining furniture.
Among dining furniture, a chair can explicitly showcase the KOYORI brand with strength specialized in wooden furniture.
2023 May 2
NEW TABLES BY RONAN & ERWAN BOUROULLEC
KOYORI launched two new tables designed by Ronan & Erwan Bouroullec, complementing the inaugural collection of furniture introduced by the brand last year. Like all KOYORI products, the new additions embody the distinct sense of Japanese aesthetics.
2023 April 6
KOYORI ANECDOTES: KOYORI AND WOOD
No material is closer to the heart of the people of Japan than wood, and no material is more important to us. Roughly 70% of Japan is covered in forests. These trees--blessed with four distinct seasons--benefit from abundant rain, heavy snow, and sunlight shining down on the mountains and valleys of our land.
2023 March 23
KOYORI ANECDOTES: GAMFRATESI
After inviting Ronan & Erwan Bouroullec, we started searching for one more designing partner who understood traditional techniques, design structures and approaches, and who was also skilled in transforming them to create new values and designs. The obvious choice was GamFratesi. They have great woodworking skills, thorough knowledge of old materials and techniques, and understand the value of redesigning and can apply that understanding in their own designs.
2023 March 9
KOYORI ANECDOTES: RONAN & ERWAN BOUROULLEC
KOYORI is a brand created for forming an alliance with several leading Japanese furniture manufacturers. We knew that companies that KOYORI would be collaborating with would be traditional Japanese companies with a very long history. That is why we wanted to appoint designers who would be good at creating new things. When we looked around in the design industry for designers who were always trying to incorporate something novel into their designs, such as new designing ideas, new materials, new techniques, new structures, and new ways of thinking, there was only one candidate we could think of - Ronan and Erwan Bouroullec.
2023 February 24
KOYORI ANECDOTES: PHILOSOPHY
“Embodying the true Japanese Aesthetics”: This is KOYORI’s philosophy.
In Japan, it has always been believed that brilliant beauty is inherently exclusive to truly useful objects, as in, first and foremost, practical products used daily. Products must be functional, reliable, durable to withstand everyday use. In addition to superb material quality however, they must have cognitive appeal or beauty that brings joy to those who utilize them. We must ensure the product has the kind of beauty that allows its users to feel joy upon use. This beauty can be found in the tiniest details, and it is the diligence and dedication given to these details that is the foundation of aesthetics to Japan and its people.
2023 February 9
PRODUCT STORY: MUSUBI ARMCHAIR
The design of Musubi Armchair emphasizes the beautifully yet efficiently sculptured parts of wood. The backrest, arms, and the seat are all like sculptures, assembled as one in a unique curved shape.
The manufacturer of the Musubi Armchair specializes in solid wood bending techniques and is one of Japan’s oldest and most well-known furniture manufacturers. They have a legacy of over hundred years of creating wooden furniture.
The rich organic shaped back and armrests are connected in a unique way that resemble knots. Hence the name Musubi, which means “tie” or “knot”. These joint technique with high precision, also contributes to maintaining the chair’s durability.
2023 January 26
KOYORI ANECDOTES: THE BEGINNING
The KOYORI launch project started in 2019, one year before the pandemic began. The unprecedented outbreak of the pandemic was completely unexpected, and we couldn’t help but being concerned about what would happen next. However, on the contrary, the pandemic has fortunately made our preparation period easy to sail through.
2023 January 12
KOYORI ANECDOTES: WHY KOYORI STARTED
There are many furniture manufacturers in Japan, but only few of them have been able to establish their brands in overseas markets. Although many manufacturers in Japan have excellent manufacturing capabilities, it is very challenging to expand their products overseas, partially due to the lack of necessary know-how and language skills.
2023 January 6
Wallpaper* Design Awards 2023 : KOYORI is the winner of “Best Seats”
KOYORI COLLECTION 2022, launched during Milan Design Week won the "Best Seats" category in Wallpaper* Design Awards 2023.
2022 December 22
Seasons’ Greetings and Best Wishes
2022 was the debut year for KOYORI. We have had a very productive year and are grateful for many treasurable encounters.
In 2023, we will continue offering products that would add new value to our everyday lives, and at the same time, showcase the heritage and aesthetics of Japanese craftsmanship to the world.
KOYORI office will be closed during 24 December, 2022-4 January, 2023 for winter holidays.
2022 November 29
PRODUCT STORY: MIAU ARMCHAIR
The exceptional talent of GamFratesi, combined with their love and respect toward Japanese traditions and craftsmanship, resulted in creating a beautiful armchair that carries a nostalgic feeling yet freshness at the same time. Working with solid wood was a fascinating experience for the duo especially because they were able to work very closely with the workshop for the KOYORI project.
2022 September 6
PRODUCT STORY: KAWARA ARMCHAIR
In 1997, when Ronan Bouroullec first visited Japan, he bought a beautiful book called ‘Yanagi Sori’. The book, which still remains his favorite, introduced him to a piece of furniture designed by Yanagi and crafted by one of KOYORI’s manufacturers.
The innovative design and the solid structure, coupled with precise manufacturing technology created this elegant and versatile chair.
2022 July 1
KOYORI at Triennale Milano
Thank you to all the visitors at Triennale Milano. We received a great number of compliments to the exhibition space designed by GamFratesi, as well as the products shown to the audience for the first time. The space was dedicated to fully express not only the complex blending of East and West, innovation and tradition, but also a narrating story of Japanese values, material, and craftsmanship.