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KOYORI NEWSLETTER
2023 February 24
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KOYORI ANECDOTES: PHILOSOPHY
“Embodying the true Japanese Aesthetics”: This is KOYORI’s philosophy.
In Japan, it has always been believed that brilliant beauty is inherently exclusive to truly useful objects, as in, first and foremost, practical products used daily. Products must be functional, reliable, durable to withstand everyday use.
In addition to superb material quality however, they must have cognitive appeal or beauty that brings joy to those who utilize them. We must ensure the product has the kind of beauty that allows its users to feel joy upon use. This beauty can be found in the tiniest details, and it is the diligence and dedication given to these details that is the foundation of aesthetics to Japan and its people.
KOYORI aspires to transcend borders. We believe it is in our craftsmanship that we reflect Japanese aesthetics, while designs should be kept a borderless affair. Therefore, we do not wish to apply an unnecessary amount of Japanese sensibility into our designs. In order to fulfill the needs of users around the world, KOYORI collaborates with international designers to ensure that the size, utility, and other aspects of our products will meet the needs of users worldwide.
To be continued.
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