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KOYORI NEWSLETTER
2023 March 9
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KOYORI ANECDOTES: RONAN & ERWAN BOUROULLEC
KOYORI is a brand created for forming an alliance with several leading Japanese furniture manufacturers. We knew that companies that KOYORI would be collaborating with would be traditional Japanese companies with a very long history. That is why we wanted to appoint designers who would be good at creating new things. When we looked around in the design industry for designers who were always trying to incorporate something novel into their designs, such as new designing ideas, new materials, new techniques, new structures, and new ways of thinking, there was only one candidate we could think of - Ronan and Erwan Bouroullec.
Our collaboration started in a very passionate and intelligent way.
“It was a pleasure experience to see the passion evolving around the project with a very high level of collective intelligence. We had a clarity about what we wanted to do, and we integrated good ideas from the manufacturers.”
“KOYORI is a new brand, but it is based on an interesting combination of historical craft and industry. I felt very honored to be invited to participate and to be a part of the pioneering team. I hope this relation with KOYORI will be a long-term relationship. It has started in a very passionate way, and I hope it will be a long love affair”, says Ronan Bouroullec.
(From the KOYORI official interview movie.)
To be continued.
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